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- Actionable steps for harnessing AI for product research, competitive intelligence, and business analytics
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At Amazon Accelerate 2024, Carbon6 had the chance to interview Amazon experts about upcoming Amazon features and announcements. In this installment of our follow-up series, we’ll cover Amazon’s Customer Journey Analytics tool, which offers sellers unprecedented insights into the Amazon customer journey. This tool provides brands with data to optimize marketing, boost conversions, and maximize […]
Amazon has taken bold new strides in artificial intelligence (AI) this year, doubling down on investments and product development to meet skyrocketing demand and capitalize on emerging trends in generative AI. This momentum is so strong that Amazon CEO Andy Jassy noted that the growth in Amazon’s AI business is three times the pace that […]
At Amazon Accelerate 2024, Carbon6’s Vanessa Hung interviewed Tor Steiner, head of the U.S. Amazon Ads AI team, about Amazon’s recent advancements in AI-powered advertising. These announcements, plus the latest updates from Amazon Unboxed, highlight how generative AI is transforming Amazon Ads. Generative AI in Amazon Advertising: Reshaping Creative Production Generative AI is making ad […]
Developing new Amazon product ideas has become far more challenging than it was in 2017. Gone are the days when you could simply source 1,000 units of a generic silicone phone case from Alibaba, add your logo, and rake in profits. Now, Amazon is saturated with “me-too” products (items that closely imitate or replicate existing […]
At the recent unBoxed 2024 event, Amazon Ads announced several major updates designed to change the way advertisers manage campaigns and measure success. The new tools promise to enhance product launches, simplify ad management, and optimize performance, offering advertisers a more powerful and efficient experience across the Amazon ecosystem. Here’s a closer look at the […]
This week’s Amazon seller news and AI roundup brings you the latest advancements that are reshaping industries and everyday life. Here’s what you need to know: Amazon’s AI Push: Smarter Shopping and Faster Deliveries Big Moves from Other Tech Giants Keep reading to learn how these innovations could impact your business and the future of […]